Privacy Policy
Last Updated: 2026
Smoults Continental Deli ("we," "us," "our," or "Company") operates the website smoultscontinentaldeli.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through our site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using this website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Identification Information: Name, email address, telephone number, and other contact details you voluntarily provide.
- Technical Information: IP address, browser type, operating system, referring URLs, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other user interaction metrics.
- Affiliate Data: Information related to affiliate referrals, clicks, and conversions to affiliate partners.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand user behaviour and website performance.
- Affiliate tracking and attribution to measure conversions and commission payouts.
- Site improvement, optimisation, and development of new features.
- Marketing and promotional communications (where consent has been provided).
- Fraud prevention and security purposes.
- Compliance with legal obligations.
- Customer support and responding to inquiries.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us remember your preferences and track usage patterns.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Used to track visitor behaviour and site performance.
- Affiliate Tracking Cookies: Used to identify referrals and track conversions for affiliate partners.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
Opt-Out Options: You may control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You may also opt out of analytics services and advertising networks through their respective platforms.
Third-Party Links
Our website contains links to casino operators, gambling platforms, and other affiliate partners. This Privacy Policy applies only to smoultscontinentaldeli.com. We are not responsible for the privacy practices, policies, or content of third-party websites, including affiliated casinos and gambling operators.
We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and policies.
Your Rights
Under the United Kingdom General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You have the right to request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to certain conditions.
- Right to Restrict Processing: You may request limitations on how we use your data.
- Right to Data Portability: You may request your personal data in a structured, portable format.
- Right to Object: You may object to processing of your data for marketing or profiling purposes.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below. We will respond to requests within 30 days, in accordance with UK GDPR requirements.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Personal Information: Retained for the duration of our business relationship and for up to 7 years thereafter for legal and accounting purposes.
- Analytics Data: Typically retained for 13 months.
- Affiliate Tracking Data: Retained in accordance with affiliate program requirements, typically 12-24 months.
- Cookies: Retain for periods specified in our Cookie Policy, generally from session duration to 2 years.
Contact Us
If you have questions, concerns, or wishes to exercise your rights under this Privacy Policy, please contact us at:
Email: privacy@smoultscontinentaldeli.com
We are committed to working with you to resolve any privacy concerns. If you are not satisfied with our response, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Effective Date: 2026